BHF steps up the the plate.

BINGE-DIET YOUNGSTERS

Get a load of this.

The BHF found almost one in three children is eating sweets

OMG! It's the end of civilisation as we know it!

NINE out of 10 British children are ignoring healthy eating messages to binge on energy drinks, crisps and chocolate every day.BHF dietitian Victoria Taylor

A survey by the British Heart Foundation found the typical daily diet of 11-to-16-year-olds includes a packet of crisps, a chocolate bar, a bag of chewy jelly sweets, a fizzy drink and an energy drink.

Sounds a bit like my childhood. It's hardly a binge, I'm living proof of that. I love the way these charities use emotive words like binge, in order to make their crappy messages sound like they actually mean something.

Only one in 10 said they were eating the recommended five portions of fruit and veg every day.

We're talking about children here. Not many adults bother with that five-a-day rubbish. Children tend to be very active (when the nanny state lets them), so eating a bit of crap is not going to do much harm. If they really were binging rather than just 'eating sweets', there might actually be a problem. Emotive language has moved far from it's original meaning under the last fourteen years of socialism.

The charity warned the alarming snack diet – loaded with fat, salt and sugar – means a whole generation is at risk of long-term health problems of obesity, diabetes and heart disease.

There you go again. These kids diets are not loaded with fat, salt and sugar. Kids are eating healthier now than they have ever done in the past. The problem is, fake charities are bigger and more influential than they have ever been in the past, and every fake charity needs a fake problem to solve.

The BHF found almost one in three children is eating sweets, chocolate and crisps three or more times a day and 40 per cent normally have fizzy or energy drinks during the day.

So two thirds of children are not eating sweets, chocolate and crisps, and 60 percent don't touch fizzy drinks? Sounds a lot better than when I was a kid, although I've nothing against these foods being consumed in moderation. I have a bad of crisps a day at work; I sometimes splash out and have a snickers bar too. My health is fine, and I'm not burning calories at anywhere near the rate that children do.

Only 31 per cent eat fruit at lunch, compared with 34 per cent who say they tuck into crisps.

I would have though persuading 31 percent of children to eat fruit would be considered an achievement. Obviously it doesn't 'go far enough'.

The charity is launching a Food4Thought campaign to tackle childhood obesity which now affects almost a third of England’s youngsters.

So the BHF is about to launch yet another nannying campaign whose aim is to hector kids and parents to conform to an approved lifstyle? I would say that's the last time I spend my money in a BHF charity shop, but I did that a long time ago when I found they donate money to ASH.